WHO
Henry Karlsson. Passionate about (drum roll pls...) music and movies. Sure, not the most unique combo, but it led me to starting my own record label, Trollkarlen Records. Oh, and I’ve got an upright bass for sale–any takers?
WHAT
Copywriter with 2 years of training at portfolio school in Sweden, including 8 months of hands-on agency experience through internships.
WHY
Running a record label got me interested in branding and advertising. As a bassist, I’ve always been drawn to the rhythm and flow of things—with all that in mind copywriting felt just like home.
WHEN
Right now! I’m actively looking for copywriting positions. Or if you’re asking when you can pick up my upright bass— right now works too! Seriously I don’t have any room for it.
WHERE
Currently based in Gothenburg, Sweden but looking for opportunities wherever great ideas are born.
TEAM
At portfolio school, I teamed up with a great art director, Felicia Niklasson. Together, we’ve made a lot of work we’re proud of and are ready to tackle new challenges—together or solo.
M&C Saatchi / Stockholm / Internship / October — December 2024
Garbergs / Stockholm / Internship / August — October 2024
Welcom / Gothenburg / Internship / April — June 2024
Trollkarlen Records / Founder & Creative / December 2019 — now
EDUCATION
Copywriter / Yrgo / Gothenburg / January 2023 — November 2024
RECOGNITION
Pulbishingpriset / Student / Second place
Resumé / Månadens idé / Third place