BRIEF
Launch a recruitment campaign to inspire more people to become bus drivers for Västtrafik.
INSIGHT
Local knowledge is an essential skill for a bus driver, and in Gothenburg, locals take great pride in their deep knowledge of the city's bus and tram network.
IDEA
Lokalsnille — an addictive game inspired by GeoGuessr. Players are dropped on a random location in Gothenburg and must guess the nearest bus stop to score points.